SelfMade × Bodied

What we walked through on the call

You vs. the Food & Beverage Average.

Will pulled this gap analysis ahead of the call. Bodied's library indexes 90% on testimonials and the Keto/Low-Carb persona. Five lanes the previous owner never touched: Offer/Promotion, FOMO, Headline, Price/Value, and Fitness Enthusiast. Mark and Will agreed on the call that this is the wedge.

Food & Beverage benchmark Bodied

The 14 spec ads on the work tab were built to fill those lanes. Media Engineered's 40 statics a month will iterate on whichever winners surface first. SelfMade builds the landing pages every winning angle clicks into.

See the work →

How we stack on top of Media Engineered

Three layers. Built to compound.

Media Engineered ships 40 statics and 25 videos a month and handles the buy. SelfMade ships the layer underneath: the place every winning ad needs to land, the founder asset that carries the account long-term, and a tighter static package focused on the four personas you named on the call.

The wedge

Landing pages that match the ad.

Persona-tuned landing pages, built in Claude Code, hosted on Vercel, integrated with Shopify checkout via API. The Ozempic landing page does not look like the golfer-clean-caffeine page does not look like the GLP-1-routine page. Each click lands somewhere that was built for it.

"I really like the landing page, the custom landing pages for what the angle you're going at, because there's so many angles you can go. The person who's on Ozempic and they want to subsidize that even more is very different than a guy like me who loves coffee and gets a little too jittery on it." Mark · on the call

The compound

Mark's story, sliced into ads that carry.

A 90-minute podcast-style sit-down at the start of the relationship. We cut it into founder-style static and video ads that explain why Mark bought this company, what he saw in it, and what he is changing. Across our book of business, these are the ads that carry accounts the longest.

"Naturally, I'd buy a functional e-commerce coffee business. But it was a unique opportunity that came across my desk. So off the beaten path, but enjoying the ride so far." Mark · on the call

The focus

16 net-new ads a month, tuned to your top personas.

4 ads a week. Tighter angle coverage on Ozempic, golfer / clean-caffeine, women premium, and clean-label seekers. Not competing with Media Engineered's 40-static throughput. Complementing it with precision: every ad mapped to a persona and to a landing page that closes the click.

"A guy like me, who loves coffee and gets a little too jittery on it. I just want the caffeine kick of yerba mate. I like to golf, and I like to have a little caffeine kick that helps me focus, but I don't want to be too jittery over a putt." Mark · on the call · the golfer persona, in his own words

Recent outcomes

What our clients said about the work.

Brodo

"We've had a fantastic year, and you've been a big part of that success. Your team's work has consistently exceeded expectations."

Andrew
CEO, Brodo

OpenStore

"We've been very happy with the quality we've received, the improvement you've shown throughout our partnership, and the excellent attentiveness and customer service you've given us."

Billy Bjork
Creative Operations & Strategy Lead, OpenStore

The Cumin Club

"We had a strong Feb and March, excited to keep the momentum going. Let me know if your team can support more volume; looks like that's the only way to scale further."

Ragoth Bala
Founder & CEO, The Cumin Club

The quiet lever

Landing pages are the lowest-risk place to test premium and feminine.

"The branding is very masculine, it's black and gold, where 90% of the customers are women. So there's got to be some changes happening on the horizon. I think it could be a more premium brand. If you're going to be promising all these health benefits, top 1% quality ingredients, the lower price point doesn't make sense." Mark · on the call

Landing pages run softer, more premium variants against the current direction. A/B them in market. Let the data justify the bigger rebrand decision later. No website touch needed on day one.

Test the rebrand on LPs first.

What we agreed on the call

One package. One number.

The right scope for stacking on top of Media Engineered. Sized so every ad has a landing page that earns it, every persona gets tested, and Mark's founder story is captured before the brand evolution work even starts.

SelfMade · Bodied · Month 1

$6,000/ month

What's included

16 net-new ads a month (4 a week), tested by persona, angle, and emotion across 50+ formats
2 persona-tuned landing pages a month, built in Claude Code, hosted on Vercel, integrated with Shopify checkout
Founder interview week 1, sliced into 8 to 12 first-person assets, quarterly refresh
Slack Connect channel shared with Mark and Media Engineered for ad-to-LP routing
Bi-weekly performance calls with you and Media Engineered
Claude Code education layer, what we built this week, every other call

Month-to-month. Goldstein referral haircut applied. Standard retail is $7,000 ($4K base creative + $3K LP creative and management). Scope reassesses as the account scales.

Built for Mark.
Built for .