Proposal · May 2026 · Prepared for Mark

Built for Mark.
Built for Bodied.

Bodied just hired Media Engineered for 40 statics and 25 videos a month plus media buying. SelfMade stacks on top with the layer Media Engineered does not ship: persona-tuned landing pages that close the click, a founder-interview package that turns the why-I-bought-this story into ad creative that compounds, and a tighter static package focused on the personas you named on the call.

16 ads / month 2 LPs / month Founder interview Slack Connect Bi-weekly performance calls
Stack the LP layer. Compound the founder.
Let's run it → See the work View examples
01. Stat-hero offer · Coffee
03. Type-only headline · Curiosity
04. Cocoa fiber macro · Ingredient transparency
12. Us vs Them spec grid
13. Crush Cravings flat-color · Drops
14. Same time. Different cup. · Routine swap
14 BUILT FOR BODIED
What we walked through on the call

You vs. the Food & Beverage Average.

Will pulled this gap analysis ahead of the call. Bodied's library indexes 90% on testimonials and the Keto/Low-Carb persona. Five lanes the previous owner never touched: Offer/Promotion, FOMO, Headline, Price/Value, and Fitness Enthusiast. Mark and Will agreed on the call that this is the wedge.

Food & Beverage benchmark Bodied
The 14 spec ads on the work tab were built to fill those lanes. Media Engineered's 40 statics a month will iterate on whichever winners surface first. SelfMade builds the landing pages every winning angle clicks into.
See the work →
How we stack on top of Media Engineered

Three layers. Built to compound.

Media Engineered ships 40 statics and 25 videos a month and handles the buy. SelfMade ships the layer underneath: the place every winning ad needs to land, the founder asset that carries the account long-term, and a tighter static package focused on the four personas you named on the call.

The wedge

Landing pages that match the ad.

Persona-tuned landing pages, built in Claude Code, hosted on Vercel, integrated with Shopify checkout via API. The Ozempic landing page does not look like the golfer-clean-caffeine page does not look like the GLP-1-routine page. Each click lands somewhere that was built for it.

"I really like the landing page, the custom landing pages for what the angle you're going at, because there's so many angles you can go. The person who's on Ozempic and they want to subsidize that even more is very different than a guy like me who loves coffee and gets a little too jittery on it." Mark · on the call
Recent benchmark: similar setup dropped a category-adjacent brand's CAC 30% week over week.
See a landing page we built →
The compound

Mark's story, sliced into ads that carry.

A 90-minute podcast-style sit-down at the start of the relationship. We cut it into founder-style static and video ads that explain why Mark bought this company, what he saw in it, and what he is changing. Across our book of business, these are the ads that carry accounts the longest.

"Naturally, I'd buy a functional e-commerce coffee business. But it was a unique opportunity that came across my desk. So off the beaten path, but enjoying the ride so far." Mark · on the call
Recorded once. Sliced into 8 to 12 first-person assets. Refresh quarterly.
The focus

16 net-new ads a month, tuned to your top personas.

4 ads a week. Tighter angle coverage on Ozempic, golfer / clean-caffeine, women premium, and clean-label seekers. Not competing with Media Engineered's 40-static throughput. Complementing it with precision: every ad mapped to a persona and to a landing page that closes the click.

"A guy like me, who loves coffee and gets a little too jittery on it. I just want the caffeine kick of yerba mate. I like to golf, and I like to have a little caffeine kick that helps me focus, but I don't want to be too jittery over a putt." Mark · on the call · the golfer persona, in his own words
Tested by persona, angle, and emotion across 50+ formats. Every angle has a place to land.
Recent outcomes

What our clients said about the work.

Brodo
"We've had a fantastic year, and you've been a big part of that success. Your team's work has consistently exceeded expectations."
Andrew
CEO, Brodo
OpenStore
"We've been very happy with the quality we've received, the improvement you've shown throughout our partnership, and the excellent attentiveness and customer service you've given us."
Billy Bjork
Creative Operations & Strategy Lead, OpenStore
The Cumin Club
"We had a strong Feb and March, excited to keep the momentum going. Let me know if your team can support more volume; looks like that's the only way to scale further."
Ragoth Bala
Founder & CEO, The Cumin Club
See more of our work →
The quiet lever

Landing pages are the lowest-risk place to test premium and feminine.

"The branding is very masculine, it's black and gold, where 90% of the customers are women. So there's got to be some changes happening on the horizon. I think it could be a more premium brand. If you're going to be promising all these health benefits, top 1% quality ingredients, the lower price point doesn't make sense." Mark · on the call

Landing pages run softer, more premium variants against the current direction. A/B them in market. Let the data justify the bigger rebrand decision later. No website touch needed on day one.

Test the rebrand on LPs first.
What we agreed on the call

Build your package.

Slide the monthly ad spend you are running. The creative engine scales with it, and so do the landing pages. At your current ramp you sit in Tier 1, and with landing pages on that is $7,000 a month. Month to month, no lock-in. Media buying is there if you ever want us on the buy too.

Monthly ad spend
$25K/ month
$4,000 / mo creative
$10K$30K$80K$120K+
Recommended for your spend
Tier 1 · Starter
$4,000/ mo
Up to $30K/mo ad spend
16 net-new ads / month
Recommended for your spend
Tier 2 · Standard
$6,000/ mo
$30K to $80K/mo
24 net-new ads / month
Recommended for your spend
Tier 3 · Scale
$10,000/ mo
$80K and up
40 net-new ads / month
Add-on · recommended
+$3,000/ mo

Persona-tuned landing pages

Two a month, built in Claude Code, hosted on Vercel, wired to Shopify checkout. The Ozempic page does not look like the golfer page. Rate scales with spend: $3K, then $4.5K, then $5.85K.

See a landing page we built →
LPs added
Add-on · media buying
from $2,000/ mo

We run the buy

Optional, priced on the spend above. Ad budget always runs from your own account. Tap to configure.

Meta only
Meta + Google
Add media buying
Your monthly total · SelfMade
$7,000/ month
TIER 1 CREATIVE + LANDING PAGES
Creative scales with spend: $4K up to $30K, $6K to $80K, $10K above. Landing pages scale with it ($3K / $4.5K / $5.85K), so at your current ramp it lands at $7,000/mo, month to month. Media buying is optional: Meta is flat $2K under $30K then 7%, Meta + Google is $3.2K under $45K combined then 7%, and Google only runs alongside Meta. Ad budget always runs from your own account.

Ready to run it?

Pick a 30-minute next step. We will walk through the founder interview prep, the first three landing-page personas, and the Slack Connect setup. Goldstein already vouched. We have already met. The remaining question is launch date.

Book the kickoff → Email Will